In my discussions with marketing technologists, I’ve found there can be more than a bit of confusion out there when it comes to cloud computing services. I thought it might be helpful to describe the three most common cloud computing services for the benefit of anyone who, like me, can sometimes feel a bit overwhelmed by it all.
This “compute” layer allows an organization to run entire data center application stacks, from operating system to application, on a vendor’s infrastructure. That means companies can save the capital usually associated with deploying resources to support these activities in their own data centers.
- Amazon Web Services
- CSC CloudCompute
- Dimension Data
- Fujitsu Cloud IaaS Trusted Public S5
- Microsoft Windows Azure
PaaS is a platform for building and delivering application on top of IaaS that allows companies to manage their IT initiatives within the platform provider’s environment. Most of what I use PaaS for is associated with building applications, so I think of this as the “application development” layer. Two benefits of PaaS are reduced costs and increased speed of development and deployment.
The most common model of cloud service, thanks to the customer relationship marketing (CRM) industry, SaaS provides organizations with access to an application without the hassle and expense of developing, implementing, or supporting it – connect to the app via a Web browser and use it. It’s as simple as that, in most cases. SaaS sits on top of PaaS. I call SaaS the “as-a-service” layer, since you can get just about anything-you-need-as-a-service.
- Adobe Creative Cloud
- Marketo Marketing Software
- Hubspot Inbound Marketing Software
- Google Analytics
- “Gartner Predicts Infrastructure Services Will Accelerate Cloud Computing Growth” – Forbes
- “Cloud Jargon Unwound: Distinguishing SaaS, IaaS and PaaS [Infographic]” – readwrite
- “Four Cloud-Based Services: PaaS vs. IaaS vs. SaaS vs. Precipitation” – superb.net
- “Cloud computing: What are IaaS, PaaS & SaaS?” – cloudcomputingtopics.com
- “The NSA Effect: Scandal Casts $35B Shadow Over U.S. Cloud Computing” – AdAge dataworks
- “Can Google Be Trusted As A Cloud Infrastructure Vendor?” – Forbes