I’ve written extensively on my personal blog about the skills digital marketers need to succeed. Since marketing technology is the foundation of just about all we do in digital marketing (especially on the activation side of things), I believe that you need a really solid understanding of marketing technology if you’re going to succeed in any role in digital marketing.
I’m not suggesting that you be fluent in HTML5 or possess the skills and experience necessary to build real time marketing dashboards, or mobile apps, for example. However, having at least a basic understanding of the technologies and tools that power the innovation engine of digital marketing will be a huge asset – to you and anyone you work with.
One of the exercises I recommend when you’re getting ready to dive in to the marketing technology pool is developing a skills inventory. Taking stock of where you’ve been, where you are today, and where you want to go tomorrow is a great way to build confidence and develop a roadmap for growth and success.
Of course, as a first step, you should immediately bookmark this site and follow @MarTecBrief on Twitter if you haven’t already done that!
In the next segment, I’ll discuss how you can get started on your skills inventory and begin discovering new marketing technologies to explore.